Win the integration question
When a prospect asks "but does it connect to our system?", you say yes, and show it. Connectivity and accreditation-readiness turn a price conversation into a value one, and qualify you for interfaced tenders a stand-alone instrument can't bid.
Recurring revenue, at your margin
Hardware is a one-off; the platform is a relationship. You take Catenix to market the way that suits you and price it at your own margin: software income that compounds across your installed base.
Stickier accounts, more reagents
A clinic whose day runs through your connected solution doesn't swap it out lightly. Connected analysers also get used more, supporting the consumable pull-through that matters most to you.